Phase I -Addressed returnees from Wuhan - Awareness generation on Corona Virus, spreading, preventive measures and FAQs

Phase Theme Period No. of Channels
TV Hon’ble Health Minister’s video byte addressing returnees of Wuhan and other Corona infected Countries 5 days on rotation basis 18
FM Hon’ble Health Ministers byte address returnees of Wuhan and other Corona infected Countries 10 days 10
News paper General Awareness on Covid19 January and February (2 days) 6 dailies
Social Media General Awareness, route map, video series

Phase II - Break the chain campaign - Quarantine

Phase Theme Period No. of Channels
TV Video byte of Smt. Rajasree Warrier on Quarantine instructions for expats 14 21
FM Awareness Jingles 10 days 10
News paper General Awareness 3 days 19 dailies
Social Media Audience targeted awareness messages promotion, interactive Chatbot

Phase III - Addressed returnees from foreign countries and other states - Reverse quarantine

Break the chain – Thudaranamee Karuthal Campaign,
Thuppalle Tottupokum Special Campaign focusing spitting in public place as part of Covid 19
Ente Karuthal naadinu vendi Campaign

Phase Theme Period No. of Channels
TV Video bytes of celebrities on room isolation, instruction to vulnerable population and social distancing. 7 days (on rotation days) 21
FM Jingles 40 days 10
News paper Awareness Messages 2 days 5 dailies (3 Mal & 2 Eng.)
Social Media Special campaign on the theme “Ente Karuthal Naadinu Vendi” 30 days Facebook, social media
Train branding Awareness Messages 20 days Janasadabdhi
Victors channel Awareness 10 days
Vehicle Branding Awareness Messages Official vehicles

Phase IV - Awareness on Community Spread

Focusing:
Jeevante Vilayulla Jagratha
Karuthalaakunnavarkku karuthekam – special campaign for health workers Ee Onam Karuthal Onam

Phase Theme Period No. of Channels
TV Hon’ble Health Minister’s video byte on Community Spread 1 month 21
FM Hon’ble Health Minister’s Audio byte on Community Spread 1 month 10
News paper General Awareness on Covid19 1 6
Social Media Posters, videos, continuation of Break the Chain Campaign

  • PRINTING
    • Printed flyer, poster, leaflet in the month of may
    • Auto / Taxi sticker with IEC Messages
    • Released poster cover for Covid Break the chain campaign
    • ‘Karuthal’ Covid Special booklet
  • OUTDOOR CAMPAIGN
    • Installation of hoardings with awareness messages related to Covid across Kerala (through C-DIT)
    • AUDIO MESSAGE FOR EXPATRIATES
    •      Audio message in Malayalam was prepared addressing expartiates and shared to District Mass Media Wings for announcement in Airports and sharing to expartiates

    • COVID Care and Alert for Migrant workers
    •      Audio message in Hindi, Bengali, Oriya, Assamese, and Tamil for guest workers were done with the help of Centre for Migration and Inclusive Development and shared to all districts
      Notice for contractors and entrepreneurs who employ guest workers

    • Kerala Legislative Assembly Meeting and Rajyasabha Election
    •      Guidelines and videos on personal protection equipments, social distancing norms and hygienes were shared to all Hon.members through Secretary, LA
      Re -training was given to cleaning staff and supervisors on surface cleaning and disinfection of equipments in the LA Hall
      Display materials were arranged at Entrance, Lift, Staircase, Toilets, Coridoors, Rooms of Ministers, and Rajyasabha Election Hall for ensuring Social Distancing and Hand Hygiene with the help of KSSM

Special Onam awareness campaign Ee Onam Karuthal Onam

     Posters, social media posts, News paper advertisements, FM campaign, TV advertisements and social media campaigns were done on the theme of Ee Onam Karuthal Onam

Videos
  1. Appeal by Health Minister on safe Onam
  2. Appeal by actors Vinay Fort and Neeraj Madhav
  3. Video done in association with Flowers TV
  4. Video on onam celebrations in home and online sharing of happy moments
  5. Animated videos preventive measures to be taken while shopping and another video on avoiding onam celebrationsin public places.
Phase Theme Period No. of Channels
TV Hon’ble Health Minister’s video byte, Onam Precuation, Special campaign in Flowers TV, 24 News 10 Days 21
FM 10 Jingles on Onam Precautions 14 Days 10
News paper Precautions while shopping for Onam 1 19
General Awareness on Onam Celebration 1
Social Media Facebook contest-Pokkalam Contest, Recipe contest, Thiruvathirakkali. Digital posters

Phase 4 – (Unlock 4 healthy Kerala)

Phase Theme Period No. of Channels
TV Mental Health During Covid 5 Days 6
General Awareness 10 days 24
FM Mental Health and General awareness 10 days 6

  • Print Media Campaign
    • Quarter page advertisement was given in print media as part of Jeevaraksha Campaign
    • Quarter page advertisement on world hand washing day
    • Quarter page advertisement for the promotion of e-Sanjeevani telemedicine
    • Quarter page advertisement for Navarathri precautions
  • Social media
    • Online Campaign for mental health and covid prevention through the online handles of Asianet news, 24 news, Mathrubhumi online
    • Special Campaign for mental health- Series of digital posters, Animation videos, Graphical videos, Celebrity byte (Ahana Krishna)
    • Special Campaign for elderly care & reverse Quarantine (Series of posters and awareness videos were produced and continuously disseminating through social media)
    • Social media Campaign addressing the life of elderly people during covid named AvarEnthCheyyunnu
    • Special campaign to promote E-sanjeevani telemedicine facilities
    • Audience targeted message delivery by utilizing ad credits given by facebook
    • Digital posters and a song written by SippiPallippuram recorded already for World hand washing day.

Day Observations

Day Activity
September 25- World Heart day
  • Digital Posters
  • Radio Talks
October 1st International day of elderly-Care of elderly during COVID-19
  • Radio talk shows
  • Live TV programme (COVID and Elderly care)-Dr.BipinBalagopal,NCD
  • Video Campaign Avar Enth Cheyyunnu through social media
  • Digital Posters
October 10 – World Mental Health day-Ensure mental health during COVID-19
  • Digital Posters
  • Short Videos
November 14-World Diabetes Day
  • Posters
  • Videos
  • Video by Dr.Bipin

December

Phase Theme Period No. of Channels
TV Awareness on local body election(30 Secs graphical video) 6 days 25
FM Awareness on local body election 5 days 18
News paper Awareness on local body election 1 quarter page Ad 18
Precaution during Xmas and New year 1 quarter page Ad 18
Social Media Posters, graphical and animation videos, articles on local body election
Appeal by Honourable Health minister to take precaution during Xmas and New year Celebration
Rap Song on covid -19 general awareness
Mask Song on covid -19 general awareness
Awareness posters on School opening
Multilingual awareness posters for Sabarimala Pilgrims

Other Activities
  • Script was provided to Department of Education to produce an awareness video regarding the covid-19 precaution while opening the schools
  • Contents were prepared to produce digital poster on FAQs related to Covid-19 Vaccination

Day Observations

Day Activity
December 1- World Aids day
  • Digital Posters
December 3-International Day of persons with disabilities
  • Digital Posters

January to July 2021

Phase Theme Period No. of Channels
TV Awareness video on covid awareness 30 Secs graphical video) 6 days 25
FM Jingles on Covid Awareness 5 days 11
News paper Quarter Page B&W ad 14 18
Media Workshop Covid Vaccination Back to Basics campaign @ CDIT,Gorkhy Bhavan, @ KSIHFW Conference Hall
Social Media Signature videos 3 State and District social media handles
graphical videos 15 State and District social media handles
animation videos 5 State and District social media handles
Digital posters 126 State and District social media handles
Cartoons 18 State and District social media handles
Awaremess through Special Characters (Covan& Covi) 10 State and District social media handles
Interactive live programs, discussions, 16 State and District social media handles

Day Observations

Day Activity
January 30 to February 12 Leprosy Elimination Fortnight
  • Digital Posters
February 4- Cancer Day
  • Digital Posters
  • Press Release
March 24 – World TB Day
  • Digital Posters
April 7- World Health Day
  • News Paper Advt
  • Digital Posters
  • Press Release
April 25- World Malaria Day
  • Digital Posters
  • Graphics video
May 12- International Nurses Day
  • Digital Posters
May 16 – National Dengue Day
  • Digital Posters
  • Press Release
  • Short Film
  • Celebrity Videos
May 31 – World No Tobacco Day
  • Animation Video
  • Digital Posters
  • Press Release
  • Webinar
June 14 – World Blood Donor Day
  • Digital Posters
July 1 – National Doctors’ Day
  • Digital Posters
July 6 – World Zoonoses Day
  • Digital Posters
  • Talk in AIR & FM
July 11 – World Population Day
  • Digital Posters
July 28 – World Hepatitis Day
  • Digital Posters
  • Webinar
  • Talk in FM
  • Press Release
July 29 – ORS Day
  • Digital Posters